A Companion To Boost Your Main Product
Got a popular product with a healthy profit margin that could make you a lot of money? Sell even more faster by combining your star product with a companion.
Your companion product should not only make the purchase a better value, but should boost the worth of your main product.
Package a certificate for two years of ink cartridges with a printer. Include media email addresses with a book on how to promote to media. Package a weight loss product with one that provides energy along with a booklet on how to eat healthier foods.
Another strategy that works like gangbusters is to bundle several products at a lower price than they would cost separately. Many customers just can’t pass up a bargain.
Even though they might not need everything in the package, they will buy simply because it is such a good value.
Media reporters are prowling the Net looking for stories. Get a Copywriter to write your professional press release. Put it on your site, register it with search engines, and harvest the free publicity that comes your way.