Be Specific For Better Sales
Customers respond better to specific ad claims. For example, “We are the best in the county” sounds good, but customers will respond far faster when you say “500
customers in our county rated us number one for satisfaction.”
You not only told them you are the best, but you are specific about just how good you are and how you prove that claim.
We live in a time when people are impressed by statistics. Include numbers in your ad or sales letter copy.
If your business opportunity lets people earn a good extra income, tell prospects just how much they can expect to earn.
Rather than “Earn a great income!” say “People just like you are earning an extra $400 per week!”
Customers are impressed by solid proof you can save them money or time. “We show you how to cut your work time in half and save 20% on every order.”
Connect solid proof with each of your bulleted features. When you list the Gizmo 2000’s chrome fenders, mention they give your Gizmo an extra boost in speed of 20 MPH.