Four Headlines That Make Sales
The quickest way to success is to use well-tested ideas. In advertising, nothing has been tested as thoroughly as headlines.
Companies place ads and send out sales letters, then keep a close eye on which headlines pull the best response.
Over time we have clearly identified four headlines that work almost every time.
- Use a direct headline. It isn’t subtle. It gets right the meat of your offer. “Save $50 if you order this week.”
- Use a question headline. When you ask a question, prospects automatically answer it in their heads. You get them mentally and emotionally involved in your offer. “Are you working too hard and not earning enough?”
- Use a command headline. Customers want to know what to do. Tell them. “Buy this product to improve your life. “ “Get over the I’ve got no visitors blues.”
- Use a testimonial headline. Customers often don’t believe advertising, but they trust the words of other customers. List the customer’s full name.