The Best Way to Get Free PR
There are thousands of major media outlets in North America. Every TV and radio station, newspaper and magazine, and most websites and newsletters need a constant supply of great stories and good information.
Big newspaper business sections get up to 80 percent of their stories from press releases.
Keep in mind lots of people send press releases. How do you cut through the competition and get your share of all that free media publicity?
Use the technique expensive professional pubic relations firms get their results with. Make phone calls to media editors, talk show producers, and reporters.
Find media websites and get the names and contact info for people who cover your kind of story.
Tell them the juicy part of your story first. Quickly get to the part that will interest the editor’s audience. Offer to supply more info on your website, by mail, or by fax. Give the
editor or reporter a phone number and email address they can reach you at quickly.