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	<title>Internet Articles, News &#038; Tips</title>
	<link>http://www.xgentech.com/articles</link>
	<description>Brought to you by: XGEN Technologies Sdn Bhd</description>
	<pubDate>Mon, 23 Apr 2007 01:46:39 +0000</pubDate>
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		<title>The Best Way to Get Free PR</title>
		<link>http://www.xgentech.com/articles/2006/11/25/the-best-way-to-get-free-pr/</link>
		<comments>http://www.xgentech.com/articles/2006/11/25/the-best-way-to-get-free-pr/#comments</comments>
		<pubDate>Sat, 25 Nov 2006 06:12:53 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.xgentech.com/articles/2006/11/25/the-best-way-to-get-free-pr/</guid>
		<description><![CDATA[There are thousands of major media outlets in North America.  Every TV and radio station,  newspaper and magazine, and most websites and newsletters need a constant supply of great stories and good information.
Big newspaper business sections get up to 80 percent of their stories from press releases.
Keep in mind lots of people send press releases. [...]]]></description>
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		<title>Make Customers Stop Doubting You</title>
		<link>http://www.xgentech.com/articles/2006/11/25/make-customers-stop-doubting-you/</link>
		<comments>http://www.xgentech.com/articles/2006/11/25/make-customers-stop-doubting-you/#comments</comments>
		<pubDate>Sat, 25 Nov 2006 06:11:49 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.xgentech.com/articles/2006/11/25/make-customers-stop-doubting-you/</guid>
		<description><![CDATA[I can always tell when customers are watching their bank accounts more closely.  They start to doubt me and need additional assurance that their money is being well spent.
Here are several ways you can boost customer confidence and get the sale.
Many people are uneasy about buying over the Internet or via email.  Give them your [...]]]></description>
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		<title>Four Headlines That Make Sales</title>
		<link>http://www.xgentech.com/articles/2006/11/25/four-headlines-that-make-sales/</link>
		<comments>http://www.xgentech.com/articles/2006/11/25/four-headlines-that-make-sales/#comments</comments>
		<pubDate>Sat, 25 Nov 2006 06:10:09 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.xgentech.com/articles/2006/11/25/four-headlines-that-make-sales/</guid>
		<description><![CDATA[The quickest way to success is to use well-tested ideas.  In advertising, nothing has been tested as thoroughly as headlines.
Companies place ads and send out sales letters, then keep a close eye on which headlines pull the best response.
Over time we have clearly identified four headlines that work almost every time.

Use a direct headline.  It [...]]]></description>
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		<item>
		<title>Talk About Customers</title>
		<link>http://www.xgentech.com/articles/2006/11/25/talk-about-customers/</link>
		<comments>http://www.xgentech.com/articles/2006/11/25/talk-about-customers/#comments</comments>
		<pubDate>Sat, 25 Nov 2006 06:08:28 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.xgentech.com/articles/2006/11/25/talk-about-customers/</guid>
		<description><![CDATA[Web sites and sales letters often get off on the wrong foot. They tell all about the business owner.
Sometimes the owner has very impressive credentials and experience.  But that is not what customers want to hear about.
You will get better results if you leave yourself in the background and talk about the customer.
Even though your [...]]]></description>
		<wfw:commentRss>http://www.xgentech.com/articles/2006/11/25/talk-about-customers/feed/</wfw:commentRss>
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		<item>
		<title>Be Specific For Better Sales</title>
		<link>http://www.xgentech.com/articles/2006/11/25/be-specific-for-better-sales/</link>
		<comments>http://www.xgentech.com/articles/2006/11/25/be-specific-for-better-sales/#comments</comments>
		<pubDate>Sat, 25 Nov 2006 06:06:41 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.xgentech.com/articles/2006/11/25/be-specific-for-better-sales/</guid>
		<description><![CDATA[Customers respond better to specific ad claims.  For example, &#8220;We are the best in the county&#8221; sounds good, but customers will respond far faster when you say &#8220;500
customers in our county rated us number one for satisfaction.&#8221;
You not only told them you are the best, but you are specific about just how good you are [...]]]></description>
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		<item>
		<title>What Bugs Customers</title>
		<link>http://www.xgentech.com/articles/2006/11/25/what-bugs-customers/</link>
		<comments>http://www.xgentech.com/articles/2006/11/25/what-bugs-customers/#comments</comments>
		<pubDate>Sat, 25 Nov 2006 06:05:14 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.xgentech.com/articles/2006/11/25/what-bugs-customers/</guid>
		<description><![CDATA[The quickest way to make a sale is to find out what bugs a customer. Then help them fix it.
When something is causing us trouble, we are quick to buy anything that will solve the problem.
Unfortunately, most people won&#8217;t give you a straight answer if you point blank ask them &#8220;what&#8217;s bothering you?&#8221;
There are several [...]]]></description>
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		</item>
		<item>
		<title>Put Sound and Video On Your Web Site</title>
		<link>http://www.xgentech.com/articles/2006/11/25/put-sound-and-video-on-your-web-site/</link>
		<comments>http://www.xgentech.com/articles/2006/11/25/put-sound-and-video-on-your-web-site/#comments</comments>
		<pubDate>Sat, 25 Nov 2006 06:03:55 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.xgentech.com/articles/2006/11/25/put-sound-and-video-on-your-web-site/</guid>
		<description><![CDATA[Sound and video are coming to the Internet in a big way. Now, with cheap new technology, anyone can turn their website into a TV or radio station without spending a dime.
Given the huge audiences that radio and TV have (99 percent of American homes have a TV and most own five radios), putting audio [...]]]></description>
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		<item>
		<title>Get On Weekend Public Affairs Programs</title>
		<link>http://www.xgentech.com/articles/2006/11/25/get-on-weekend-public-affairs-programs/</link>
		<comments>http://www.xgentech.com/articles/2006/11/25/get-on-weekend-public-affairs-programs/#comments</comments>
		<pubDate>Sat, 25 Nov 2006 05:55:18 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.xgentech.com/articles/2006/11/25/get-on-weekend-public-affairs-programs/</guid>
		<description><![CDATA[Got a community service project?  Have you written a book?  Are you a local expert on a topic that is in the news? Then you could be a guest on weekend public affairs shows.
Just about every radio and TV station in America features these.  They all look for guest experts to fill out their program.  [...]]]></description>
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		</item>
		<item>
		<title>Let The Air Out Of Your Competitor&#8217;s Balloon</title>
		<link>http://www.xgentech.com/articles/2006/11/25/let-the-air-out-of-your-competitors-balloon/</link>
		<comments>http://www.xgentech.com/articles/2006/11/25/let-the-air-out-of-your-competitors-balloon/#comments</comments>
		<pubDate>Sat, 25 Nov 2006 05:54:10 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.xgentech.com/articles/2006/11/25/let-the-air-out-of-your-competitors-balloon/</guid>
		<description><![CDATA[Years ago I worked at a radio station that was getting clobbered by a smaller, smarter competitor.  Each week they would launch an exciting event that would take pubic attention away from my station and place it firmly on theirs.
One day a new manager taught me a lesson I&#8217;ll never forget. &#8220;It doesn&#8217;t matter if [...]]]></description>
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		</item>
		<item>
		<title>A Companion To Boost Your Main Product</title>
		<link>http://www.xgentech.com/articles/2006/11/25/a-companion-to-boost-your-main-product/</link>
		<comments>http://www.xgentech.com/articles/2006/11/25/a-companion-to-boost-your-main-product/#comments</comments>
		<pubDate>Sat, 25 Nov 2006 05:53:00 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.xgentech.com/articles/2006/11/25/a-companion-to-boost-your-main-product/</guid>
		<description><![CDATA[Got a popular product with a healthy profit margin that could make you a lot of money?  Sell even more faster by combining your star product with a companion.
Your companion product should not only make the purchase a better value, but should boost the worth of your main product.
Package a certificate for two years of [...]]]></description>
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